User experience eats everything (including low cost competitors) with Bob Butler

How can a vertical SaaS company become THE operating system for their industry?

Fintech board member, investor, and advisor Bob Butler joins Rainforest VP of Payments Becky Kopplin to discuss how vertical software companies become the system of record with robust vertical workflows and embedded fintech.

They covered:

• One thing Bob would do differently if he was building a payments company all over again
• Contract terms to align incentives with your payment provider
• The critical metric that matters more than margin – and how to optimize for it
• Critical org structure and culture mistakes that hinder payments growth
• How a great embedded payments experience defeats low cost competitors (and a simple test to evaluate if you got it right)

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