Three keys to Mindbody’s embedded payments success with Brad Greene

September 16, 2025
The Payments Strategy Show

Mindbody is admired as an embedded payments role model by SaaS operators and investors alike.

How can other vertical SaaS platforms replicate their success?

On this episode, Brad Greene (Co-Founder and COO at H3 Partners and former payments leader at Mindbody and HubSpot) joined host Joshua Silver to discuss the rise of embedded payments and how vertical SaaS companies can launch a successful embedded payments offering.

They covered:

  • The most frequently overlooked contributors to a successful embedded payments launch (don’t ignore these)
  • How Shopify democratized e-commerce and what vSaaS platforms can learn from their success
  • 3 factors that drove Mindbody's payments revenue growth and how companies are replicating their success
  • The most important consideration when choosing your payments provider (hint: it’s not price)
  • How vertical software can still win in the AI era

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