Operations will make or break your payments product with Emi Keshler and Kyle Scott

When vertical software companies transition from referral-based payment providers to an embedded solution, one of the biggest hesitations is bringing payments support in-house.

Vertical SaaS veterans Emi Keshler and Kyle Scott joined us this week to share their experiences supporting day-to-day operations for embedded payments at vertical software companies.

They discussed:

• How support and payment operations directly contribute to payments adoption and revenue
• Product gaps that create the vast majority of payments-related support tickets – and how to find and fix them
• Why an internal payments advocate is essential for a profitable payments product 
• How to move from reactive support to proactive support, and become your merchants’ trusted partner
• The hidden decision that can drive 2x revenue when vertical SaaS companies get it right

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