How robust quoting and invoicing features helped ProLine drive payments adoption with AJ Briley

One of the biggest challenges for software companies launching embedded payments is adoption. How do you get customers to use embedded payments?

Roofing CRM platform ProLine didn't have this problem.

Customers asked for payments. And, when ProLine launched their embedded payments, customers eagerly moved their payments volume to the platform.

On this episode, ProLine Co-Founder and CEO AJ Briley joined host Joshua Silver to share how ProLine worked closely with customers to build the right product and get adoption so quickly:

• Why iteration is essential to building a great product
• How customer feedback helped Proline build a winning product
• Choosing the right payment provider, and when it makes sense to engage a consultant
• Specific features in the core product that drove Proline’s success with payments
• How embedded payments can increase company valuation

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