How embedded payments growth can drive 135% net revenue retention with Kevin Lee

June 10, 2025
The Payments Strategy Show

What does it take to grow a SaaS company from pre-revenue to market leader or scale to a successful exit?

Kevin Lee has been a software and payments leader for more than 25 years and his track record includes multiple successful exits. He joins host Joshua Silver to discuss the the rise of embedded fintech, how the strongest SaaS companies are approaching embedded payments, and why the most promising SaaS companies are selling all-in-one solutions.

They covered:

  • How payments combined with business intelligence makes the core SaaS product sticker (and a real-world example)
  • The hidden cause of low adoption and how to prevent it
  • Why Stripe is no longer the default choice for embedded payments
  • How to choose a payment provider that won’t steal your merchants (this is more common than you think)
  • Overcoming common objections when selling embedded payments to existing customers

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