From MindBody to Jane App: 15 Years of Embedded Payments Lessons with Emily Bartels

Embedding payments successfully isn't just a product decision. It's a cultural one.

For vertical SaaS platforms looking to grow revenue through payments, understanding how to build the right culture, hire the right leader, and expand into embedded fintech strategically is the difference between payments that thrive and payments that stall.

In this episode, Emily Bartels, VP of Payments at Jane App, joined host Becky Kopplin, VP Payments at Rainforest, to discuss what 15+ years across platforms like MindBody, Skimmer, and Jane App have taught her about embedding payments the right way. That’s everything from back book attachment to building payments into a company’s DNA.

They discussed:

• Why payments culture has to start at the top and what needs to happen before your payments leader's first day on the job
• How to adapt a payments playbook across verticals without copy-pasting it
• What it really means to make payments "native", and why it just doesn't work without it
• The GM mindset every payments leader needs to succeed across product, sales, marketing, and customer success
• How to think about embedded fintech expansion, what to move fast on and what deserves a deeper strategic bet 

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