Tony Caudill's lessons from 2 vertical SaaS companies and an acquisition

How can vertical SaaS founders launch a payments product that drives revenue and enterprise value?

Tony Caudill shares insights from building a church membership engagement app and an all-in-one financial management platform for youth sports clubs, emphasizing how to choose the right payments provider, create a winning merchant experience, and drive adoption.

• How integrated payments helped Tony's first SaaS business get acquired
• Four different approaches to payments and which one drives the most value for vertical SaaS companies and their customers
• Why simply adding payments to a SaaS platform isn't enough -- and the essential strategy shift that actually drives revenue
• The hidden costs of picking the wrong payments provider and how to avoid an expensive, years-long mistake
• What's missing from the "if you build it, they will come" approach and how to get customers excited about payments

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