Vertical SaaS Embedded Payments Benchmarking Study
Most platforms can’t benchmark their embedded payments performance. So we built one.
The first independent study of embedded payments performance in vertical SaaS: Data from hundreds of platforms, no provider incentives and no ecosystem bias. Know exactly where you stand.
Key findings
Summary
Embedded payments has become a core revenue line for vertical SaaS, but the industry has been benchmarking against the wrong things. 79% measure against their own historical trends, which tells you where you've been, not where you stand against the market. The most common source of external benchmarks is payment provider data, which 72% of platforms rely on.
This study measures performance across five compounding benchmarks: attach rate, adoption, active use, take rate, and payments as a share of revenue.
All respondents are operators who directly own payments with 87% being either the primary or shared decision-maker. The sample skews toward the $10M–$50M ARR band, where embedded payments decisions are most actively being made.
What you’ll learn
Download the report today to see how your platform stacks up against independent benchmarks on take rates, adoption, attach rates, and program maturity all broken out by vertical, ARR band, and total processing volume. Use this data to identify gaps and take next steps to grow your payments business.
Download the report
Get started today.
Boost revenue with Rainforest
